Our team doesn’t have a law degree and you probably don’t know much about search engine optimization. And this is what business synergy is all about. Since no one can be an authority on every topic, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Salem, Oregon lawyer, you already know that competition is fierce. And you are aware that developing your law practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s internet-driven world, much of this valuable exposure will come in the form of an online search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
We are top rated Salem, Oregon internet marketing specialists who understand our current digital landscape and how to direct new business to your virtual doorstep with industry-tested techniques and strategies. Whether you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● Our team creates original and engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both people to your website.
● We research your primary competitors to evaluate what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, measure, and evaluate your data to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced digital strategies that let a search engine to “find” you, comprehend who you are, where your business is located, and how relevant you are to the search. When it comes to most major search engines, including Google, relevance is the number one driver of how that search engine will rank your page.
High-quality law firm internet marketing in Salem, Oregon does two things:
● Internet marketing increases the quantity of prospective clients that you reach
● Internet marketing distills those potential clients further into high quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys understand paid legal advertising. Before the explosion of online marketing, paid ads were how you found your clients. And there, is still a place for paid ads.
In many cases, paid digital advertising in tandem with organic law firm search engine optimization is a great way to make your marketing work towards both immediate and long-term goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can immediately grow your law practice while preparing your business for success in the long run. Think of paid advertising like renting a condo and SEO like building a house.
SEO is a total approach and investment with long-lasting goals in mind. Great SEO builds on itself and enables your clients to find your law office when they need you most via an online search. The very best thing about good law firm SEO marketing in Salem, Oregon is that this type of marketing has the capability to steer potential clients to your office door for years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Salem, Oregon law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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