We don’t have a law degree and, chances are, you probably don’t know very much about SEO. Herein lies what business relationships are all about. Since no one can be an authority on every topic, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Salt Lake City, Utah attorney, you already recognize that competition is intense. And you know that expanding your legal practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings new clients to your door.
In today’s technology-driven world, a lot of this valuable exposure will come in the form of a Google search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, SEO represents your firm’s competitive advantage.
We are experienced Salt Lake City, Utah internet marketing professionals who understand our current digital landscape and know how to direct new clients to your digital doorstep with cutting edge strategies. Whether you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
But are they finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both people to your website.
● We conduct ongoing research of your primary competitors to see what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We track, measure, and analyze your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital methods that allow a search engine to “find” you, understand what you do for a living, where you are, and how relevant you are to their users. With Google, that user relevance is the number one driver of how the search engine will rank your website.
What good law firm internet marketing in Salt Lake City, Utah does is twofold.
● It expands the number of prospective clients that your practice can reach
● SEO distills those potential clients further into high quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers already understand paid law firm advertising. Long before the explosion of internet marketing, this was how you found prospective clients. And there, is still a place for paid ads.
In many cases, paid digital advertising together with organic law firm search engine optimization is a good way to make your marketing work towards both immediate and long-term business goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately grow your law practice while making sure your business is prepared for success in the long run. You may wish to think of paid advertising like renting an apartment and SEO like building a your own house.
SEO is a comprehensive technique and investment with long-term objectives in mind. It builds on itself and allows your potential clients to find you when they need you most via an online search. The very best thing about good legal natural search engine optimization marketing in Salt Lake City, Utah is that this type of marketing has the capability to drive clients to your door for many years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Salt Lake City, Utah law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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