Our team doesn’t have a J.D. and, chances are, you probably don’t know very much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Santa Clara, California attorney, you already know that competition is fierce. And you know that expanding your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your office.
In today’s internet-driven world, much of this valuable exposure will come in the form of an internet search. As millennials become older, as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we understand how important your digital presence is. We are experienced Santa Clara, California internet marketing professionals who understand our virtual society and understand how to to direct new clients to your virtual front door with cutting edge techniques and strategies. With us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right SEO techniques in place should be foundational to accomplishing both your long-term and short-term organizational objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
Are they finding you – or your competition?
When creating a successful internet strategy for your practice, we focus on several important areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competition.
● Our team creates original, engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both people to your website.
● We conduct ongoing research of your primary competitors to evaluate what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, measure, and evaluate your data to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced online methods that allow a search engine to “find” you, comprehend who you are, where you are located, and how relevant your business is to their users. When it comes to Google, that user relevance is the number one driver of how the search engine will rank your website.
High-quality law firm internet marketing in Santa Clara, California does two things well:
● SEO increases the number of prospective clients that your practice can reach
● It distills those potential clients further into quality leads or conversions
As new and informative content is added, your website’s relevance and authority grows bigger.
The bigger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid legal advertising. Long before the explosion of web marketing, this was how you found prospective clients. And of course, is still a place for paid ads.
Paid ads in tandem with organic law firm SEO is a good way to make your marketing work both your immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately expand your law firm while preparing your business for success in the long run. Think of paid ads like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a comprehensive technique and investment with long-lasting goals in mind. Great SEO builds on itself and makes it possible for your potential clients to find your law office when they need you most via an online search. The best thing about good legal natural search engine optimization marketing in Santa Clara, California is that this type of marketing has the capability to drive clients to your door for many years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Santa Clara, California law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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