We don’t have a Juris Doctorate and you probably don’t know very much about search engine optimization. And this is what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Santa Clarita, California lawyer, you already know that competition is fierce. And you are aware that growing your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your office.
In today’s technology-driven world, much of this valuable exposure will come via an online search. As millennials become older, and as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Marketing, we understand how important your digital presence is. We are experienced Santa Clarita, California internet marketing professionals who understand our virtual society and how to direct new clients to your virtual front door with cutting edge methods and tactics. With us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right search engine optimization techniques in place should be fundamental to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with 74 percent proceeding to a law firm’s web page for further action. Propelling what your potential clients find on that search is good, solid SEO. In other words, an internet search is how your prospective clients are searching for you.
Are your potential clients finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several important areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put you ahead of your competitors.
● We create original, engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and google to your online properties.
● We research your primary competitors to see what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and evaluate your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical online methods that let a search engine to “find” you, understand what you do for a living, where you are located, and how relevant you are to the search. With Google, user relevance is the number 1 driver of how that search engine will rank your page.
What high quality law firm internet marketing in Santa Clarita, California does is twofold.
● It broadens the quantity of potential clients that your practice can reach
● SEO distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys already understand paid law firm advertising. Long before the surge of online marketing, this was how you found prospective clients. And there, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO is a good way to combine your firm’s marketing long-term and immediate objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly grow your practice while making sure your business is prepared for success in the long run. Think of paid ads like renting an apartment and SEO like building a house.
SEO is a comprehensive approach and investment with long-lasting goals in mind. Great SEO builds on itself and makes it possible for your clients to find you when they need you most via an internet search. The best thing about good law firm natural search engine optimization marketing in Santa Clarita, California is that internet marketing has the ability to drive clients to your office for years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top Santa Clarita, California law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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