The folks at BSP Marketing don’t have a law degree and, chances are, you probably don’t know very much about search engine optimization. And this is what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Santa Maria, California lawyer, you already understand that your competition is intense. And you are aware that expanding your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s technology-driven world, much of this valuable exposure will come in the form of a Google search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
We are experienced Santa Maria, California internet marketing professionals who understand our current digital landscape and know how to direct new clients to your virtual front door with cutting edge strategies. No matter if you are a solo practitioner on a tight budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place should be foundational to your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with 74 percent proceeding to a firm’s web page for further action. Determining what your potential clients find on that search is good, solid search engine optimization. In other words, this is how your prospective clients are searching for you.
Are they finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put your practice ahead of your competition.
● Our team creates original and engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both people to your online properties.
● We conduct ongoing research of your primary competitors to see where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, measure, and evaluate your data to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital techniques that allow a search engine to find your business, comprehend what you do for a living, where you are located, and how relevant your business is to the search. When it comes to Google, user relevance is the the most important factor of how they will rank your website.
High-quality law firm internet marketing in Santa Maria, California does two things:
● It broadens the number of prospective clients that you reach
● It distills those potential clients further into quality leads or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, your online properties become even more powerful.
The larger your web of authority, the more importance Google assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid legal marketing. Long before the growth of internet marketing, paid ads were how you found prospective clients. And of course, is still a place for paid ads.
In many cases, paid ads in tandem with organic law firm SEO is a good way to make your marketing efforts work towards both long-term and immediate objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly grow your law firm while preparing your business for success in the long run. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a house.
SEO is a comprehensive technique and expenditure with long-lasting objectives in mind. It builds on itself and allows your potential clients to find you when they need you most via a web search. The best thing about good legal natural search engine optimization marketing in Santa Maria, California is that this type of marketing has the capacity to steer clients to your office for many years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Santa Maria, California law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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