The folks at BSP Marketing don’t have a law degree and, chances are, you probably don’t know much about search engine optimization. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Santa Rosa, California lawyer, you already understand that your competition is intense. And you know that developing your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings new clients to your office.
In today’s technology-driven world, a lot of this exposure will come via an internet search. As millennials become older, as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we know how important your virtual presence has become. We are knowledgeable Santa Rosa, California internet marketing professionals who understand our virtual landscape and how to direct new clients to your virtual front door with top of the line methods and strategies. With us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right SEO practices in place should be foundational to achieving your long-term and short-term law practice goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with about 74 percent moving on to a law firm’s website for further action. Propelling what your potential clients find on that search is good, solid SEO. In other words, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both humans and google to your online properties.
● We research your primary competitors to see what they do well – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, measure, and evaluate your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital strategies that allow a search engine to find your business, comprehend who you are, where you are, and how relevant you are to the search. With Google, relevance is the number 1 driver of how high that search engine will rank your page.
What high quality law firm SEO in Santa Rosa, California does is twofold.
● Internet marketing broadens the amount of prospective clients that you reach
● SEO distills those potential clients further into high quality leads or conversions
Search engines view your authority as growing exponentially. With every new high-quality content addition and strategy implementation, your online properties become even more powerful.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers already understand paid legal marketing. Long before the surge of online marketing, this was how you found your clients. And of course, is still a place for paid advertising.
Paid digital advertising together with organic legal SEO may be a good way to make sure your marketing works with both your long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately expand your law firm while preparing your business for success in the long run. Think of paid ads like renting an apartment and search engine optimization like building a house.
SEO is a total approach and investment with long-term objectives in mind. Great SEO builds on itself and allows your clients to find you when they need you most via an internet search. The best thing about good law firm SEO marketing in Santa Rosa, California is that it has the capacity to drive clients to your office door for years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Santa Rosa, California law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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