The folks at BSP Marketing don’t have a Juris Doctorate and you probably don’t know a lot about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Sheepshead Bay, New York attorney, you already know that competition is intense. And you know that growing your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your law practice.
In today’s technology-driven world, much of this exposure will come in the form of a Google search. As millennials become older, and as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Marketing, we understand how essential your digital presence has become. We are experienced Sheepshead Bay, New York internet marketing specialists who understand our virtual landscape and know how to to direct new clients to your virtual front door with top of the line techniques and tactics. Together with us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right search engine optimization techniques in place should be foundational to accomplishing both your short-term and long-term law practice objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
But are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put your practice ahead of your competitors.
● We create original, engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both humans and search engines to your website.
● We conduct ongoing research of your competitors to evaluate where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and evaluate your data to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced digital techniques that let a search engine to find your business, comprehend who you are, where you are located, and how relevant you are to their users. With Google, user relevance is the number one most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Sheepshead Bay, New York does two things well:
● It broadens the quantity of prospective clients that you reach
● SEO distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid law firm marketing. Before the growth of online marketing, this was how you found your clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO may be a good way to make sure your marketing works with both your long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly expand your law practice while preparing your business for success in the long run. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a holistic approach and expenditure with long-term targets in mind. Great SEO builds on itself and allows your potential clients to find your law office when they need you most via an online search. The very best thing about good legal natural search engine optimization marketing in Sheepshead Bay, New York is that it has the capability to steer potential clients to your virtual door for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Sheepshead Bay, New York law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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