We don’t have a law degree and, chances are, you probably don’t know very much about SEO. And this is what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a South Bend, Indiana attorney, you already understand that competition is intense. And you know that expanding your legal practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your law practice.
In today’s technology-driven world, much of this exposure will come via an internet search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is receding, SEO represents your firm’s competitive advantage.
We are experienced South Bend, Indiana internet marketing specialists who recognize our current online landscape and how to direct new clients to your digital doorstep with cutting edge techniques and strategies. Whether you are a one person practice on a budget or a large firm that is in need of a marketing tune-up, getting the right SEO practices in place should be foundational to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of people looking for legal advice will use a search engine, with 74 percent moving on to a law firm’s web page for further action. Propelling what your potential clients find on that search is good, solid search engine optimization. In other words, an internet search is how your prospective clients are searching for you.
But are they finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● We create original and engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both people to your website.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and analyze your data to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online strategies that allow a search engine to find your business, understand what you do for a living, where you are located, and how relevant you are to their users. With Google, user relevance is the number 1 most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in South Bend, Indiana does two things:
● SEO broadens the number of prospective clients that your law office can reach
● It distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid legal marketing. Long before the growth of web marketing, this was how you found clients. And of course, is still a place for paid advertising.
In fact, paid digital advertising in tandem with organic law firm search engine optimization is a good way to make your marketing efforts work towards both immediate and long-term business goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly expand your law practice while making sure your business is prepared for long-term success. You may wish to think of paid advertising like renting an apartment and SEO like building a house.
SEO is a total technique and expenditure with long-lasting targets in mind. It builds on itself and allows your potential clients to find you when they need you most via an online search. The very best thing about good law firm natural search engine optimization marketing in South Bend, Indiana is that this type of marketing has the capacity to steer clients to your virtual door for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top South Bend, Indiana law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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