We don’t have a J.D. and, chances are, you probably don’t know very much about search engine optimization. Herein lies what business relationships are all about. Because each one of us can’t be an authority on everything, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a South Lowell, Massachusetts attorney, you already understand that your competition is intense. And you know that expanding your legal practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings new clients to your practice.
In today’s technology-driven world, much of this exposure will come via an internet search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is receding, SEO represents your competitive advantage.
We are top rated South Lowell, Massachusetts internet marketing specialists who understand our current virtual landscape and know how to direct new business to your digital front door with industry-tested techniques and strategies. Whether you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● We create original and engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both people to your website.
● We research your competitors to evaluate where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, assess, and analyze your data to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital strategies that allow a search engine to “find” you, comprehend who you are, where your business is located, and how relevant your business is to their users. When it comes to Google, user relevance is the the most important factor of how the search engine will rank your website.
What good law firm SEO in South Lowell, Massachusetts does is twofold.
● SEO increases the amount of potential clients that you reach
● SEO distills those potential clients further into high quality leads or conversions
Your website’s authority and relevance increases with each new piece of content added.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys already understand paid law firm advertising. Long before the surge of online marketing, this was how you found prospective clients. And of course, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO is a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can immediately expand your law firm while making sure your business is prepared for long-term success. Think of paid ads like renting an apartment and SEO like building a your own house.
SEO is a total technique and expenditure with long-lasting targets in mind. Great SEO builds on itself and allows your clients to find your law office when they need you most via an internet search. The best thing about good law firm SEO marketing in South Lowell, Massachusetts is that this type of marketing has the capacity to drive clients to your virtual door for years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top South Lowell, Massachusetts law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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