We don’t have a Juris Doctorate and you probably don’t know much about SEO. Herein lies what business relationships are all about. Since no one can be an authority on every topic, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Springfield, Massachusetts attorney, you already recognize that competition is intense. And you know that growing your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s technology-driven society, much of this exposure will come via an online search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are experienced Springfield, Massachusetts internet marketing specialists who understand our current online landscape and how to direct new clients to your digital doorstep with cutting edge techniques and strategies. No matter if you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, getting the right SEO practices in place should be foundational to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
But are they finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place you ahead of your competition.
● We create original, engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both people to your online properties.
● We research your primary competitors to see what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and analyze your data to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced digital techniques that allow a search engine to find your business, understand what you do for a living, where your business is located, and how relevant your business is to the search. When it comes to most major search engines, including Google, that user relevance is the number one most important factor of how that search engine will rank your page.
What good law firm internet marketing in Springfield, Massachusetts does is twofold.
● SEO increases the amount of potential clients that your practice can reach
● SEO distills those potential clients further into quality leads or conversions
Search engines view your authority as increasing exponentially. With each new strategy implementation and high-quality content addition, your online properties become even more powerful.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys already understand paid legal advertising. Long before the explosion of online marketing, paid ads were how you found your clients. And there, is still a place for paid advertising.
In fact, paid digital advertising together with organic law firm search engine optimization is a good way to make your marketing work towards both immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly grow your practice while preparing your business for long-term success. Think of paid ads like renting a condo and SEO like building a house.
SEO is a comprehensive technique and expenditure with long-term targets in mind. It builds on itself and allows your clients to find you when they need you most via an online search. The very best thing about good legal natural search engine optimization marketing in Springfield, Massachusetts is that internet marketing has the ability to steer clients to your door for years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Springfield, Massachusetts law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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