We don’t have a J.D. and, chances are, you probably don’t know very much about SEO. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a St. Petersburg, Florida lawyer, you already know that competition is fierce. And you are aware that developing your law practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your office.
In today’s technology-driven world, much of this exposure will come in the form of an internet search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
At BSP Marketing, we know how important your online presence has become. We are experienced St. Petersburg, Florida internet marketing specialists who understand our current virtual society and know how to to direct business to your virtual doorstep with industry-tested techniques and strategies. With us on your team, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right SEO practices in place should be foundational to achieving both your long-term and short-term law practice goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with 74 percent moving on to a law firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization. To put it another way, this is how your potential clients are searching for you.
But are your potential clients finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both humans and google to your online properties.
● We conduct ongoing research of your competitors to evaluate where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, measure, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical digital strategies that let a search engine to “find” you, comprehend what you do for a living, where your business is located, and how relevant your business is to the search. When it comes to Google, that user relevance is the the most important driver of how the search engine will rank your page.
High-quality law firm internet marketing in St. Petersburg, Florida does two things:
● SEO increases the quantity of potential clients that you reach
● SEO distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers already understand paid law firm advertising. Before the explosion of internet marketing, this was how you found your clients. And of course, is still a place for paid advertising.
Paid ads together with organic law firm SEO may be a good way to make sure your marketing works with both your long-term and immediate objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately expand your practice while preparing your business for long-term success. You may wish to think of paid ads like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a holistic technique and expenditure with long-term aims in mind. Great SEO builds on itself and makes it possible for your potential clients to find you when they need you most via an online search. The very best thing about good law firm natural search engine optimization marketing in St. Petersburg, Florida is that this type of marketing has the ability to steer potential clients to your door for many years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top St. Petersburg, Florida law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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