We don’t have a J.D. and you probably don’t know much about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Staten Island, New York lawyer, you already understand that your competition is fierce. And you know that growing your law practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings clients to your law practice.
In today’s technology-driven world, much of this valuable exposure will come via an internet search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, SEO represents your firm’s competitive advantage.
We are experienced Staten Island, New York internet marketing specialists who understand our current online landscape and how to direct new business to your digital front door with industry-tested techniques and strategies. Whether you are a one person practice on a budget or a large firm that needs a marketing tune-up, having the right SEO practices in place is key to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both people to your website.
● We conduct ongoing research of your competitors to see where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and evaluate your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical digital techniques that let a search engine to find your business, understand what you do for a living, where you are located, and how relevant your business is to the search. When it comes to Google, that user relevance is the the most important factor of how they will rank your page.
High-quality law firm internet marketing in Staten Island, New York does 2 things:
● Internet marketing expands the number of prospective clients that you reach
● It distills those potential clients further into quality conversions or leads or conversions
As new and informative content is added, your website’s relevance builds.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys already understand paid legal marketing. Long before the explosion of online marketing, paid ads were how you found clients. And of course, is still a place for paid advertising.
In many cases, paid digital advertising in tandem with organic law firm search engine optimization is a great way to make your marketing efforts work towards both immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly grow your law practice while preparing your business for long-term success. Think of paid ads like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a total approach and expenditure with long-term targets in mind. It builds on itself and enables your potential clients to find you when they need you most via an internet search. The very best thing about good law firm SEO marketing in Staten Island, New York is that internet marketing has the capacity to drive clients to your office for years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Staten Island, New York law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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