We don’t have a law degree and you probably don’t know a lot about SEO. And this is what business relationships are all about. Because each one of us can’t be an authority on everything, we rely on experts in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Sterling Heights, Michigan lawyer, you already understand that competition is fierce. And you are aware that expanding your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s internet-driven society, a lot of this valuable exposure will come in the form of an internet search. As millennials become older, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are top rated Sterling Heights, Michigan internet marketing professionals who understand our current digital landscape and know how to direct business to your digital front door with industry-tested techniques and strategies. No matter if you are a one person practice on a budget or a large firm that is in need of a marketing tune-up, getting the right SEO practices in place should be foundational to your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people looking for legal advice will use an internet search engine, with about 74 percent moving on to a firm’s website for further action. Determining what users find on that search is good, solid SEO. In other words, this is how your potential clients are searching for you.
Are they finding you – or your competition?
When it comes to executing your online law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competition.
● We create original and engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both humans and google to your website.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We keep track of, measure, and evaluate your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital techniques that allow a search engine to find your business, comprehend who you are, where you are, and how relevant your business is to the search. When it comes to most major search engines, including Google, user relevance is the number one most important factor of how that search engine will rank your page.
What good law firm SEO in Sterling Heights, Michigan does is twofold.
● Internet marketing broadens the amount of potential clients that your practice can reach
● It distills those potential clients further into high quality leads or conversions
Search engines view your authority as growing exponentially. With each new high-quality content addition and strategy implementation, your website become even more powerful.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid law firm advertising. Before the explosion of web marketing, this was how you found your clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO is a good way to combine your firm’s marketing immediate and long-term targets.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately expand your practice while preparing your business for long-term success. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a your own house.
SEO is a total approach and investment with long-lasting goals in mind. Great SEO builds on itself and makes it possible for your clients to find your law office when they need you most via an online search. The very best thing about good law firm SEO marketing in Sterling Heights, Michigan is that it has the capacity to steer potential clients to your office door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Sterling Heights, Michigan law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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