The folks at BSP Marketing don’t have a law degree and, chances are, you probably don’t know a lot about search engine optimization. Herein lies what business synergy is all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Sugar Land, Texas attorney, you already know that your competition is intense. And you are aware that developing your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s technology-driven world, a lot of this exposure will come in the form of an internet search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we understand how essential your digital presence is. We are experienced Sugar Land, Texas internet marketing specialists who understand our current virtual society and how to direct new clients to your virtual front door with cutting edge methods and strategies. Together with us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right search engine optimization practices in place should be foundational to accomplishing both your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put your practice ahead of your competition.
● Our team creates original, engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and search engines to your website.
● We research your competitors to evaluate what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We keep track of, measure, and evaluate your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital methods that allow a search engine to find your business, understand who you are, where your business is located, and how relevant you are to the search. When it comes to most major search engines, including Google, that user relevance is the number one most important factor of how high that search engine will rank your page.
What high quality law firm search engine optimization in Sugar Land, Texas does is twofold.
● SEO increases the number of potential clients that your practice can reach
● SEO distills those potential clients further into high quality leads or conversions
Search engines view your authority as growing exponentially. With each new high-quality content addition and strategy implementation, your website become even more powerful.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys already understand paid legal advertising. Before the growth of online marketing, paid ads were how you found clients. And of course, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO may be a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly expand your law firm while preparing your business for success in the long run. You may wish to think of paid ads like renting a condo and SEO like building a your own house.
SEO is a comprehensive approach and investment with long-lasting goals in mind. Great SEO builds on itself and allows your clients to find you when they need you most via a google search. The very best thing about good law firm natural search engine optimization marketing in Sugar Land, Texas is that this type of marketing has the capacity to drive clients to your virtual door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top Sugar Land, Texas law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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