Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know a lot about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Sunnyvale, California attorney, you already understand that competition is fierce. And you know that growing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings new clients to your practice.
In today’s internet-driven society, a lot of this exposure will come via an online search. As millennials become older, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Marketing, we understand how important your online presence has become. We are experienced Sunnyvale, California internet marketing specialists who understand our current virtual society and how to direct new clients to your virtual front door with industry-tested techniques and strategies. With us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right search engine optimization techniques in place should be foundational to accomplishing your long-term and short-term business objectives.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent proceeding to a law firm’s website for additional action. Propelling what users find on that search is good, solid SEO. To put it another way, this is how your prospective clients are searching for you.
But are they finding you – or your competition?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and search engines to your website.
● We conduct ongoing research of your competitors to evaluate what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and evaluate your data to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital methods that let a search engine to find your business, understand who you are, where you are, and how relevant you are to their users. When it comes to most major search engines, including Google, user relevance is the number one driver of how that search engine will rank your page.
High-quality law firm internet marketing in Sunnyvale, California does two things:
● SEO expands the quantity of prospective clients that you reach
● Internet marketing distills those potential clients further into high quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys already understand paid legal advertising. Before the growth of web marketing, paid ads were how you found clients. And of course, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing long-term and immediate objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can quickly grow your law practice while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a holistic approach and investment with long-lasting targets in mind. It builds on itself and allows your clients to find your law office when they need you most via a google search. The very best thing about good legal natural search engine optimization marketing in Sunnyvale, California is that internet marketing has the ability to drive clients to your virtual door for many years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Sunnyvale, California law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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