We don’t have a J.D. and, chances are, you probably don’t know very much about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Tallahassee, Florida lawyer, you already recognize that your competition is intense. And you know that developing your legal practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s technology-driven society, a lot of this exposure will come in the form of an online search. As millennials become older, and as older generations become more computer savvy, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Marketing, we understand how important your virtual presence is. We are knowledgeable Tallahassee, Florida internet marketing professionals who understand our virtual society and understand how to to direct new clients to your virtual doorstep with top of the line techniques and strategies. With us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right SEO techniques in place should be fundamental to accomplishing your short-term and long-term law practice objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
But are they finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competitors.
● We create original, engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both humans and google to your website.
● We research your primary competitors to see what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and analyze your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced online techniques that allow a search engine to find your business, comprehend who you are, where you are, and how relevant your business is to the search. With Google, that user relevance is the number one most important factor of how that search engine will rank your page.
What high quality law firm SEO in Tallahassee, Florida does is twofold.
● SEO expands the number of potential clients that you reach
● SEO distills those potential clients further into high quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid law firm advertising. Before the explosion of web marketing, paid ads were how you found your clients. And of course, is still a place for paid advertising.
Paid digital advertising together with organic law firm SEO may be a good way to make sure your marketing works with both your immediate and long-term targets.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately grow your law firm while making sure your business is prepared for success in the long run. You may wish to think of paid ads like renting a condo and search engine optimization like building a house.
SEO is a comprehensive approach and investment with long-lasting goals in mind. Great SEO builds on itself and enables your clients to find your law office when they need you most via an online search. The best thing about good legal SEO marketing in Tallahassee, Florida is that internet marketing has the ability to steer potential clients to your door for many years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Tallahassee, Florida law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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