Our team doesn’t have a law degree and, chances are, you probably don’t know very much about SEO. Herein lies what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Tampa, Florida attorney, you already understand that competition is intense. And you know that expanding your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your law practice.
In today’s technology-driven society, much of this exposure will come in the form of an internet search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we recognize how essential your online presence is. We are knowledgeable Tampa, Florida internet marketing professionals who understand our virtual landscape and understand how to to direct new business to your virtual doorstep with cutting edge methods and strategies. Together with us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right SEO practices in place should be foundational to achieving your short-term and long-term organizational goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people looking for legal advice will use a search engine, with 74 percent moving on to a firm’s web page for additional action. Determining what your potential clients find on that search is good, solid search engine optimization. In other words, an internet search is how your potential clients are searching for you.
But are your potential clients finding you – or your competitors?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● We create original, engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both people to your online properties.
● We conduct ongoing research of your competitors to evaluate what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We track, measure, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical digital strategies that allow a search engine to “find” you, understand who you are, where your business is located, and how relevant you are to their users. With Google, that relevance is the number one most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in Tampa, Florida does two things:
● SEO grows the number of potential clients that you reach
● It distills those potential clients further into high quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid law firm advertising. Before the explosion of web marketing, paid ads were how you found clients. And there, is still a place for paid ads.
Paid ads in tandem with organic law firm SEO is a good way to make sure your marketing works with both your long-term and immediate objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately grow your practice while preparing your business for long-term success. You may wish to think of paid advertising like renting a condo and search engine optimization like building a your own house.
SEO is a total approach and expenditure with long-lasting goals in mind. It builds on itself and enables your potential clients to find you when they need you most via a web search. The best thing about good legal SEO marketing in Tampa, Florida is that internet marketing has the capacity to steer clients to your virtual door for years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Tampa, Florida law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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