We don’t have a J.D. and you probably don’t know a lot about search engine optimization. Herein lies what business synergy is all about. Since no one can be an authority on every topic, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Tatnuck, Massachusetts attorney, you already recognize that your competition is fierce. And you are aware that developing your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s technology-driven world, much of this valuable exposure will come in the form of a Google search. As millennials become older, and as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we understand how essential your virtual presence is. We are experienced Tatnuck, Massachusetts internet marketing professionals who understand our current digital society and understand how to to direct business to your virtual front door with industry-tested techniques and tactics. Together with us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right SEO techniques in place should be fundamental to achieving your short-term and long-term law practice goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent proceeding to a firm’s web page for additional action. Determining what your potential clients find on that search is good, solid SEO. To put it another way, an internet search is how your prospective clients are searching for you.
Are your potential clients finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both humans and search engines to your website.
● We conduct ongoing research of your primary competitors to evaluate what they do well – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, assess, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online strategies that allow a search engine to “find” you, comprehend who you are, where you are located, and how relevant your business is to their users. With Google, user relevance is the number one most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in Tatnuck, Massachusetts does 2 things:
● Internet marketing increases the quantity of potential clients that your law office can reach
● SEO distills those potential clients further into high quality conversions or conversions
Your firm’s website’s relevance grows with each new piece of content added.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers already understand paid law firm marketing. Long before the surge of online marketing, paid ads were how you found clients. And there, is still a place for paid ads.
In fact, paid ads in tandem with organic law firm SEO is a good way to make your marketing efforts work towards both immediate and long-term objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly expand your law firm while making sure your business is prepared for long-term success. Think of paid advertising like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a comprehensive approach and investment with long-term goals in mind. Great SEO builds on itself and allows your clients to find you when they need you most via an online search. The best thing about good legal SEO marketing in Tatnuck, Massachusetts is that internet marketing has the capability to steer potential clients to your office door for many years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Tatnuck, Massachusetts law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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