Our team doesn’t have a Juris Doctorate and you probably don’t know much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a The Villages, Florida lawyer, you already understand that your competition is intense. And you are aware that developing your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s technology-driven world, much of this valuable exposure will come in the form of a Google search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we recognize how essential your digital presence is. We are experienced The Villages, Florida internet marketing professionals who understand our virtual society and understand how to to direct new business to your virtual doorstep with cutting edge methods and tactics. With us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a new marketing strategy, having the right SEO techniques in place should be fundamental to accomplishing your long-term and short-term organizational objectives.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with 74 percent proceeding to a law firm’s website for additional action. Determining what your potential clients find on that search is good, solid search engine optimization. In other words, this is how your prospective clients are searching for you.
But are they finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put your practice ahead of your competitors.
● We create original, engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both humans and google to your online properties.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, measure, and evaluate your data to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online techniques that allow a search engine to find your business, understand what you do for a living, where you are located, and how relevant you are to their users. When it comes to Google, user relevance is the the most important factor of how they will rank your website.
High-quality law firm internet marketing in The Villages, Florida does two things well:
● Internet marketing increases the number of prospective clients that you reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Your website’s relevance increases with each new piece of content added.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid law firm advertising. Long before the explosion of internet marketing, this was how you found prospective clients. And of course, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately grow your practice while making sure your business is prepared for long-term success. Think of paid advertising like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a holistic approach and investment with long-lasting objectives in mind. Great SEO builds on itself and enables your clients to find your law office when they need you most via a google search. The best thing about good legal SEO marketing in The Villages, Florida is that it has the ability to drive potential clients to your door for years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top The Villages, Florida law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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