The folks at BSP Marketing don’t have a law degree and, chances are, you probably don’t know much about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Vancouver, Washington attorney, you already know that your competition is intense. And you know that developing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your door.
In today’s internet-driven society, a lot of this exposure will come in the form of an online search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we understand how essential your digital presence has become. We are knowledgeable Vancouver, Washington online marketing professionals who understand our digital landscape and how to direct business to your virtual doorstep with cutting edge techniques and tactics. With us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right SEO techniques in place should be fundamental to achieving your short-term and long-term law practice objectives.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent proceeding to a law firm’s website for additional action. Determining what your potential clients find on that search is good, solid search engine optimization. In other words, this is how your prospective clients are searching for you.
Are they finding you – or your competitors?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both humans and search engines to your website.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and evaluate your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online methods that allow a search engine to find your business, understand what you do for a living, where you are, and how relevant you are to their users. When it comes to most major search engines, including Google, user relevance is the number 1 most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in Vancouver, Washington does two things well:
● It expands the quantity of potential clients that your law office can reach
● SEO distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys understand paid law firm marketing. Long before the growth of online marketing, this was how you found prospective clients. And of course, is still a place for paid ads.
In fact, paid digital advertising together with organic law firm search engine optimization is a great way to make your marketing work towards both long-term and immediate business goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly grow your law firm while making sure your business is prepared for success in the long run. Think of paid advertising like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a comprehensive approach and investment with long-lasting aims in mind. Great SEO builds on itself and allows your potential clients to find your law office when they need you most via a web search. The very best thing about good law firm SEO marketing in Vancouver, Washington is that it has the capability to steer clients to your virtual door for many years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top Vancouver, Washington law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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