We don’t have a J.D. and you probably don’t know a lot about SEO. And this is what business synergy is all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Ventura, California lawyer, you already know that your competition is fierce. And you know that developing your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s technology-driven world, a lot of this exposure will come in the form of a Google search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
At BSP Legal Marketing, we understand how important your virtual presence is. We are knowledgeable Ventura, California online marketing specialists who understand our virtual landscape and how to direct business to your virtual doorstep with top of the line methods and strategies. Together with us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a new marketing strategy, having the right SEO techniques in place should be foundational to accomplishing both your long-term and short-term law practice objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
Are they finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● We create original, engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both people to your website.
● We conduct ongoing research of your competitors to evaluate what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We track, measure, and evaluate your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital methods that let a search engine to “find” you, comprehend what you do for a living, where you are located, and how relevant your business is to the search. With Google, that user relevance is the the most important driver of how the search engine will rank your website.
High-quality law firm internet marketing in Ventura, California does two things:
● Internet marketing grows the quantity of potential clients that your law office can reach
● Internet marketing distills those potential clients further into quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers understand paid legal advertising. Before the explosion of web marketing, this was how you found your clients. And of course, is still a place for paid advertising.
In fact, paid ads in tandem with organic law firm SEO is a great way to make your marketing efforts work towards both immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly expand your law firm while making sure your business is prepared for success in the long run. You may wish to think of paid advertising like renting an apartment and SEO like building a your own house.
SEO is a comprehensive technique and investment with long-lasting targets in mind. Great SEO builds on itself and makes it possible for your potential clients to find you when they need you most via an online search. The very best thing about good legal SEO marketing in Ventura, California is that this type of marketing has the capability to drive potential clients to your door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Ventura, California law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.