We don’t have a J.D. and, chances are, you probably don’t know a lot about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Verdugo City, California lawyer, you already recognize that competition is fierce. And you are aware that developing your legal practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s technology-driven society, a lot of this exposure will come in the form of an online search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we understand how essential your digital presence is. We are experienced Verdugo City, California internet marketing specialists who understand our current digital society and know how to to direct business to your virtual front door with industry-tested techniques and tactics. With us on your team, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a tune-up in your maketing strategy, having the right SEO practices in place should be foundational to accomplishing both your short-term and long-term organizational objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your practice, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put your practice ahead of your competition.
● We create original and engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both people to your website.
● We conduct ongoing research of your competitors to see what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We track, assess, and analyze your data to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced digital strategies that let a search engine to “find” you, understand what you do for a living, where your business is located, and how relevant you are to the search. When it comes to Google, that user relevance is the number one factor of how they will rank your page.
High-quality law firm internet marketing in Verdugo City, California does two things:
● Internet marketing grows the number of potential clients that your practice can reach
● SEO distills those potential clients further into high quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid legal marketing. Before the explosion of online marketing, this was how you found prospective clients. And there, is still a place for paid ads.
In many cases, paid ads in tandem with organic law firm search engine optimization is a great way to make your marketing efforts work towards both long-term and immediate business goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately grow your law practice while making sure your business is prepared for success in the long run. Think of paid ads like renting a condo and SEO like building a your own house.
Search Engine Optimization is a total technique and investment with long-term goals in mind. It builds on itself and allows your clients to find you when they need you most via a google search. The best thing about good legal natural search engine optimization marketing in Verdugo City, California is that it has the ability to drive potential clients to your door for years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Verdugo City, California law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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