We don’t have a Juris Doctorate and, chances are, you probably don’t know much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Vineville, Georgia attorney, you already understand that competition is fierce. And you know that developing your legal practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s internet-driven world, much of this valuable exposure will come via a Google search. As millennials become older, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
At BSP Legal Marketing, we recognize how essential your online presence has become. We are knowledgeable Vineville, Georgia internet marketing professionals who understand our digital society and understand how to to direct new clients to your virtual front door with industry-tested techniques and tactics. With us on your team, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right SEO techniques in place should be foundational to achieving both your short-term and long-term law practice objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place you ahead of your competition.
● We create original, engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both humans and search engines to your website.
● We conduct ongoing research of your competitors to see what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We track, measure, and analyze your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical digital strategies that allow a search engine to “find” you, comprehend who you are, where you are, and how relevant your business is to their users. When it comes to most major search engines, including Google, that relevance is the number one driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Vineville, Georgia does two things:
● SEO expands the amount of potential clients that your law office can reach
● Internet marketing distills those potential clients further into high quality conversions or leads or conversions
Search engines view your authority as growing exponentially. With every new high-quality content addition and strategy implementation, your online properties become even more powerful.
The bigger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers understand paid legal advertising. Before the explosion of web marketing, paid ads were how you found clients. And there, is still a place for paid ads.
Paid digital advertising together with organic law firm SEO may be a good way to make sure your marketing works with both your long-term and immediate targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can quickly expand your law firm while preparing your business for long-term success. Think of paid advertising like renting a condo and SEO like building a your own house.
SEO is a comprehensive technique and investment with long-lasting targets in mind. It builds on itself and enables your clients to find you when they need you most via a web search. The very best thing about good legal SEO marketing in Vineville, Georgia is that it has the capability to steer potential clients to your virtual door for years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Vineville, Georgia law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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