We don’t have a law degree and you probably don’t know a lot about search engine optimization. Herein lies what business relationships are all about. Since no one can be an authority on every topic, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Vista, California attorney, you already know that competition is intense. And you are aware that growing your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s internet-driven world, a lot of this valuable exposure will come via a Google search. As millennials become older, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
We are experienced Vista, California internet marketing specialists who understand our current digital landscape and know how to direct business to your digital front door with cutting edge techniques and strategies. No matter if you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, having the right SEO practices in place is key to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competition.
● Our team creates original, engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both people to your online properties.
● We research your competitors to evaluate what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, measure, and evaluate your data to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical digital strategies that allow a search engine to “find” you, understand who you are, where your business is located, and how relevant you are to their users. When it comes to Google, user relevance is the number one factor of how the search engine will rank your page.
High-quality law firm internet marketing in Vista, California does two things:
● Internet marketing grows the amount of prospective clients that you reach
● It distills those potential clients further into quality leads or conversions
Search engines view your authority as increasing exponentially. With every new high-quality content addition and strategy implementation, you become even more powerful.
The bigger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid legal advertising. Long before the growth of web marketing, this was how you found your clients. And of course, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing long-term and immediate goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly expand your practice while making sure your business is prepared for success in the long run. You may wish to think of paid advertising like renting an apartment and SEO like building a house.
SEO is a total technique and investment with long-lasting aims in mind. Great SEO builds on itself and enables your potential clients to find you when they need you most via a web search. The best thing about good law firm natural search engine optimization marketing in Vista, California is that this type of marketing has the ability to drive potential clients to your door for years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Vista, California law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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