The folks at BSP Marketing don’t have a Juris Doctorate and you probably don’t know a lot about search engine optimization. And this is what business relationships are all about. Since no one can be an authority on everything, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Warm Springs District, California lawyer, you already understand that your competition is fierce. And you know that expanding your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s internet-driven world, a lot of this valuable exposure will come via an online search. As millennials become older, and as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we know how essential your online presence has become. We are knowledgeable Warm Springs District, California online marketing specialists who understand our current digital landscape and how to direct business to your virtual doorstep with industry-tested techniques and strategies. With us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a tune-up in your maketing strategy, having the right SEO practices in place should be foundational to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
But are your potential clients finding you – or your competition?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competition.
● Our team creates original, engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both people to your website.
● We conduct ongoing research of your competitors to evaluate where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We monitor, assess, and analyze your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical digital techniques that let a search engine to “find” you, understand what you do for a living, where you are located, and how relevant your business is to the search. With Google, user relevance is the number one factor of how the search engine will rank your website.
High-quality law firm internet marketing in Warm Springs District, California does 2 things:
● It increases the number of potential clients that you reach
● It distills those potential clients further into quality conversions or leads or conversions
Search engines view your authority as increasing exponentially. With each new strategy implementation and high-quality content addition, your online properties become more powerful.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys already understand paid law firm marketing. Before the explosion of online marketing, this was how you found clients. And of course, is still a place for paid advertising.
In fact, paid digital advertising in tandem with organic law firm SEO is a great way to make your marketing efforts work towards both immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly grow your law practice while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting a condo and search engine optimization like building a your own house.
Search Engine Optimization is a total approach and expenditure with long-term objectives in mind. It builds on itself and makes it possible for your clients to find your law office when they need you most via an online search. The very best thing about good legal SEO marketing in Warm Springs District, California is that this type of marketing has the capacity to drive potential clients to your office for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Warm Springs District, California law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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