Our team doesn’t have a J.D. and, chances are, you probably don’t know much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a West Huntsville, Alabama lawyer, you already recognize that competition is intense. And you know that growing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s technology-driven society, much of this exposure will come via an online search. As millennials become older, and as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
We are experienced West Huntsville, Alabama internet marketing professionals who recognize our current digital landscape and know how to direct new clients to your digital doorstep with industry-tested strategies. Whether you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, having the right SEO practices in place is key to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competition?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● We create original and engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both humans and search engines to your online properties.
● We conduct ongoing research of your competitors to see what they do well – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and analyze your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital strategies that let a search engine to find your business, comprehend who you are, where your business is located, and how relevant your business is to their users. When it comes to most major search engines, including Google, that relevance is the number 1 most important factor of how high that search engine will rank your page.
What high quality law firm search engine optimization in West Huntsville, Alabama does is twofold.
● SEO expands the quantity of prospective clients that your law office can reach
● Internet marketing distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid law firm advertising. Before the explosion of internet marketing, this was how you found your clients. And there, is still a place for paid advertising.
In many cases, paid digital advertising together with organic law firm search engine optimization is a great way to make your marketing efforts work towards both long-term and immediate goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly grow your practice while making sure your business is prepared for success in the long run. You may wish to think of paid advertising like renting an apartment and SEO like building a house.
SEO is a total approach and expenditure with long-term aims in mind. It builds on itself and enables your potential clients to find you when they need you most via an internet search. The very best thing about good legal SEO marketing in West Huntsville, Alabama is that internet marketing has the capability to drive potential clients to your office door for years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top West Huntsville, Alabama law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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