We don’t have a Juris Doctorate and you probably don’t know much about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a West Lincoln, Nebraska attorney, you already recognize that competition is fierce. And you are aware that growing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s technology-driven society, much of this exposure will come via a Google search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
At BSP Legal Marketing, we know how important your digital presence has become. We are knowledgeable West Lincoln, Nebraska online marketing professionals who understand our virtual society and how to direct business to your virtual doorstep with cutting edge techniques and tactics. With us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right search engine optimization techniques in place should be foundational to accomplishing your short-term and long-term organizational goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent proceeding to a firm’s website for additional action. Determining what your potential clients find on that search is good, solid search engine optimization. In other words, an internet search is how your potential clients are searching for you.
But are your potential clients finding you – or your competition?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● We create original, engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both people to your website.
● We conduct ongoing research of your competitors to see what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We track, assess, and evaluate your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online techniques that allow a search engine to “find” you, understand who you are, where your business is located, and how relevant you are to the search. When it comes to Google, user relevance is the the most important driver of how they will rank your page.
High-quality law firm internet marketing in West Lincoln, Nebraska does 2 things:
● It broadens the quantity of prospective clients that you reach
● It distills those potential clients further into quality conversions or leads or conversions
As new and informative content is added, your website’s relevance grows bigger.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid law firm marketing. Long before the explosion of internet marketing, this was how you found your clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO is a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately expand your practice while preparing your business for success in the long run. Think of paid advertising like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a holistic approach and expenditure with long-lasting targets in mind. It builds on itself and allows your potential clients to find your law office when they need you most via an internet search. The best thing about good law firm SEO marketing in West Lincoln, Nebraska is that internet marketing has the capacity to drive potential clients to your door for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top West Lincoln, Nebraska law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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