We don’t have a J.D. and, chances are, you probably don’t know a lot about SEO. And this is what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a West Valley City, Utah lawyer, you already know that your competition is intense. And you are aware that developing your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s internet-driven world, a lot of this exposure will come in the form of a Google search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
We are experienced West Valley City, Utah internet marketing professionals who recognize our current online landscape and how to direct business to your digital doorstep with cutting edge techniques and strategies. Whether you are a one person practice on a tight budget or a large firm that is in need of a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● We create original and engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both humans and google to your online properties.
● We research your primary competitors to evaluate where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, assess, and evaluate your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced digital techniques that allow a search engine to “find” you, comprehend who you are, where you are located, and how relevant you are to their users. With Google, user relevance is the the most important driver of how the search engine will rank your page.
High-quality law firm internet marketing in West Valley City, Utah does 2 things:
● Internet marketing expands the amount of potential clients that your law office can reach
● It distills those potential clients further into quality conversions or leads or conversions
Search engines view your authority as growing exponentially. With each new high-quality content addition and strategy implementation, your website become even more powerful.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys understand paid legal marketing. Before the surge of online marketing, this was how you found prospective clients. And there, is still a place for paid ads.
In many cases, paid ads together with organic law firm search engine optimization is a good way to make your marketing work towards both long-term and immediate objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can quickly grow your practice while making sure your business is prepared for long-term success. Think of paid ads like renting a condo and search engine optimization like building a house.
SEO is a holistic approach and investment with long-term goals in mind. It builds on itself and enables your potential clients to find you when they need you most via a google search. The best thing about good law firm SEO marketing in West Valley City, Utah is that internet marketing has the ability to drive clients to your office door for years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top West Valley City, Utah law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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