The folks at BSP Marketing don’t have a law degree and, chances are, you probably don’t know a lot about search engine optimization. Herein lies what business relationships are all about. Since no one can be an authority on everything, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Westminster, Colorado lawyer, you already recognize that competition is fierce. And you are aware that growing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your practice.
In today’s internet-driven society, much of this exposure will come in the form of an online search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
At BSP Legal Marketing, we recognize how essential your digital presence has become. We are knowledgeable Westminster, Colorado online marketing specialists who understand our current digital society and understand how to to direct new clients to your virtual doorstep with cutting edge techniques and strategies. Together with us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a tune-up in your maketing strategy, having the right search engine optimization practices in place should be foundational to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competition.
● Our team creates original and engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both people to your online properties.
● We conduct ongoing research of your primary competitors to see what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, measure, and analyze your data to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online methods that allow a search engine to “find” you, comprehend what you do for a living, where you are, and how relevant you are to their users. With Google, that user relevance is the number 1 driver of how high that search engine will rank your page.
What high quality law firm SEO in Westminster, Colorado does is twofold.
● SEO increases the number of potential clients that your practice can reach
● SEO distills those potential clients further into quality leads or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, your website become even more powerful.
The larger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid legal marketing. Before the growth of web marketing, paid ads were how you found your clients. And of course, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly expand your law practice while preparing your business for long-term success. Think of paid ads like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a holistic technique and expenditure with long-lasting goals in mind. Great SEO builds on itself and enables your potential clients to find your law office when they need you most via an internet search. The best thing about good legal SEO marketing in Westminster, Colorado is that internet marketing has the capability to steer potential clients to your door for years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Westminster, Colorado law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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