Our team doesn’t have a J.D. and, chances are, you probably don’t know much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Wichita Falls, Texas attorney, you already recognize that competition is fierce. And you know that developing your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s technology-driven world, a lot of this exposure will come via a Google search. As millennials become older, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we recognize how important your digital presence is. We are knowledgeable Wichita Falls, Texas online marketing specialists who understand our virtual landscape and understand how to to direct new business to your virtual front door with industry-tested methods and tactics. Together with us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a new marketing strategy, having the right SEO practices in place should be fundamental to achieving both your short-term and long-term organizational objectives.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with about 74 percent moving on to a law firm’s website for additional action. Propelling what users find on that search is good, solid search engine optimization. To put it another way, this is how your potential clients are searching for you.
But are your potential clients finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both people to your online properties.
● We conduct ongoing research of your competitors to evaluate what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We track, measure, and analyze your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced digital methods that allow a search engine to “find” you, comprehend who you are, where you are, and how relevant you are to their users. When it comes to Google, user relevance is the the most important driver of how they will rank your page.
What good law firm internet marketing in Wichita Falls, Texas does is twofold.
● It increases the quantity of prospective clients that your practice can reach
● Internet marketing distills those potential clients further into quality conversions or leads or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, you become even more powerful.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid law firm marketing. Long before the explosion of online marketing, paid ads were how you found clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO is a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly grow your law practice while making sure your business is prepared for long-term success. Think of paid advertising like renting a condo and SEO like building a your own house.
SEO is a comprehensive approach and expenditure with long-term targets in mind. Great SEO builds on itself and enables your clients to find your law office when they need you most via an online search. The very best thing about good legal SEO marketing in Wichita Falls, Texas is that internet marketing has the ability to steer clients to your office door for years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top Wichita Falls, Texas law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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