The folks at BSP Marketing don’t have a law degree and, chances are, you probably don’t know much about SEO. Herein lies what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Wichita, Kansas lawyer, you already understand that your competition is fierce. And you are aware that developing your law practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s technology-driven society, much of this valuable exposure will come in the form of a Google search. As millennials become older, and as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
At BSP Legal Marketing, we understand how essential your digital presence has become. We are knowledgeable Wichita, Kansas internet marketing specialists who understand our current digital society and how to direct new business to your virtual front door with top of the line methods and tactics. With us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right search engine optimization practices in place should be foundational to accomplishing both your short-term and long-term business objectives.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people looking for legal advice will use a search engine, with about 74 percent proceeding to a firm’s web page for further action. Propelling what users find on that search is good, solid SEO. To put it another way, this is how your potential clients are searching for you.
But are they finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● We create original, engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both people to your online properties.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We track, assess, and analyze your data to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced digital strategies that allow a search engine to find your business, comprehend what you do for a living, where your business is located, and how relevant your business is to their users. When it comes to most major search engines, including Google, relevance is the number 1 driver of how that search engine will rank your page.
High-quality law firm internet marketing in Wichita, Kansas does 2 things:
● It increases the number of potential clients that your practice can reach
● SEO distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers understand paid legal advertising. Before the surge of internet marketing, this was how you found clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly grow your law firm while making sure your business is prepared for success in the long run. You may wish to think of paid advertising like renting a condo and SEO like building a your own house.
Search Engine Optimization is a comprehensive approach and expenditure with long-term targets in mind. Great SEO builds on itself and makes it possible for your potential clients to find your law office when they need you most via a google search. The best thing about good legal SEO marketing in Wichita, Kansas is that this type of marketing has the capability to drive clients to your office door for years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Wichita, Kansas law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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