Our team doesn’t have a Juris Doctorate and you probably don’t know a lot about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Wilmington, North Carolina lawyer, you already recognize that your competition is fierce. And you know that growing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s technology-driven world, a lot of this valuable exposure will come in the form of an online search. As millennials become older, and as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we know how essential your virtual presence is. We are experienced Wilmington, North Carolina internet marketing specialists who understand our current virtual society and know how to to direct new business to your virtual doorstep with cutting edge methods and tactics. With us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right SEO techniques in place should be foundational to accomplishing both your long-term and short-term organizational objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● We create original and engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both people to your online properties.
● We conduct ongoing research of your primary competitors to see where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We track, measure, and analyze your data to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical digital strategies that allow a search engine to “find” you, understand who you are, where you are, and how relevant your business is to their users. With Google, user relevance is the the most important factor of how they will rank your page.
High-quality law firm internet marketing in Wilmington, North Carolina does 2 things:
● It grows the amount of prospective clients that you reach
● Internet marketing distills those potential clients further into quality leads or conversions
Search engines view your authority as increasing exponentially. With each new strategy implementation and high-quality content addition, you become even more powerful.
The larger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid law firm marketing. Long before the surge of online marketing, paid ads were how you found your clients. And of course, is still a place for paid ads.
Paid digital advertising together with organic law firm SEO may be a good way to make your marketing work both your immediate and long-term objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can immediately grow your law practice while making sure your business is prepared for long-term success. Think of paid advertising like renting an apartment and search engine optimization like building a your own house.
Search Engine Optimization is a total approach and expenditure with long-lasting objectives in mind. It builds on itself and makes it possible for your potential clients to find you when they need you most via an online search. The very best thing about good legal SEO marketing in Wilmington, North Carolina is that internet marketing has the ability to steer potential clients to your door for years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Wilmington, North Carolina law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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