Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know a lot about SEO. Herein lies what business relationships are all about. Since no one can be an authority on everything, we rely on experts in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Winston-Salem, North Carolina attorney, you already know that your competition is intense. And you are aware that expanding your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s technology-driven world, a lot of this exposure will come in the form of an internet search. As millennials turn into adults, as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
At BSP Marketing, we recognize how important your online presence is. We are knowledgeable Winston-Salem, North Carolina online marketing professionals who understand our current digital landscape and understand how to to direct new business to your virtual front door with cutting edge methods and strategies. With us on your team, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that needs a new marketing strategy, having the right search engine optimization techniques in place should be fundamental to accomplishing both your short-term and long-term business objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website for further action. Propelling what users find on that search is good, solid SEO.
Are they finding you – or your competitors?
When it comes to executing your online law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● We create original, engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and google to your website.
● We conduct ongoing research of your primary competitors to see where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, assess, and analyze your data to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital strategies that allow a search engine to “find” you, comprehend what you do for a living, where you are located, and how relevant your business is to their users. When it comes to most major search engines, including Google, relevance is the number one most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in Winston-Salem, North Carolina does two things well:
● Internet marketing increases the quantity of potential clients that you reach
● It distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid law firm marketing. Before the surge of online marketing, paid ads were how you found clients. And of course, is still a place for paid advertising.
In fact, paid ads in tandem with organic law firm search engine optimization is a good way to make your marketing work towards both long-term and immediate objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly grow your practice while making sure your business is prepared for success in the long run. Think of paid advertising like renting a condo and search engine optimization like building a house.
SEO is a comprehensive approach and investment with long-term aims in mind. It builds on itself and allows your potential clients to find your law office when they need you most via an online search. The best thing about good law firm natural search engine optimization marketing in Winston-Salem, North Carolina is that it has the ability to drive potential clients to your virtual door for years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Winston-Salem, North Carolina law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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