Our team doesn’t have a J.D. and, chances are, you probably don’t know a lot about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Yonkers, New York lawyer, you already understand that competition is fierce. And you are aware that growing your law practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings clients to your law practice.
In today’s technology-driven world, much of this valuable exposure will come in the form of an online search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are experienced Yonkers, New York internet marketing professionals who understand our current digital landscape and how to direct new business to your digital front door with industry-tested strategies. Whether you are a one person practice on a budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competitors?
When it comes to executing your online law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put your practice ahead of your competition.
● We create original and engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both humans and search engines to your online properties.
● We research your competitors to see where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital methods that allow a search engine to “find” you, understand who you are, where you are located, and how relevant your business is to their users. When it comes to most major search engines, including Google, that relevance is the number 1 most important factor of how that search engine will rank your page.
What high quality law firm SEO in Yonkers, New York does is twofold.
● SEO broadens the quantity of prospective clients that your law office can reach
● Internet marketing distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid law firm marketing. Long before the surge of web marketing, this was how you found your clients. And of course, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing long-term and immediate objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly grow your practice while preparing your business for success in the long run. Think of paid ads like renting an apartment and search engine optimization like building a your own house.
SEO is a holistic technique and expenditure with long-term objectives in mind. It builds on itself and enables your potential clients to find your law office when they need you most via a web search. The best thing about good law firm natural search engine optimization marketing in Yonkers, New York is that this type of marketing has the capacity to steer clients to your door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Yonkers, New York law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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