We don’t have a law degree and you probably don’t know very much about SEO. Herein lies what business synergy is all about. Since no one can be an authority on every topic, we rely on experts in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Baton Rouge, Louisiana lawyer, you already understand that competition is fierce. And you know that developing your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s technology-driven society, a lot of this valuable exposure will come via a Google search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, SEO represents your competitive advantage.
We are experienced Baton Rouge, Louisiana internet marketing specialists who recognize our current digital landscape and how to direct new business to your digital doorstep with cutting edge techniques and strategies. No matter if you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, getting the right SEO practices in place should be foundational to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with about 74 percent moving on to a firm’s web page for further action. Propelling what users find on that search is good, solid SEO. To put it another way, an internet search is how your prospective clients are searching for you.
But are your potential clients finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competition.
● Our team creates original, engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both humans and search engines to your website.
● We research your competitors to evaluate where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, measure, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital techniques that let a search engine to “find” you, comprehend what you do for a living, where your business is located, and how relevant you are to the search. When it comes to most major search engines, including Google, that relevance is the number one driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Baton Rouge, Louisiana does 2 things:
● SEO expands the quantity of potential clients that your law office can reach
● SEO distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers already understand paid legal advertising. Long before the growth of online marketing, paid ads were how you found clients. And there, is still a place for paid ads.
In fact, paid ads in tandem with organic law firm search engine optimization is a good way to make your marketing work towards both long-term and immediate goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately expand your law practice while preparing your business for success in the long run. Think of paid advertising like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a comprehensive approach and investment with long-lasting objectives in mind. Great SEO builds on itself and enables your clients to find you when they need you most via a web search. The very best thing about good legal natural search engine optimization marketing in Baton Rouge, Louisiana is that this type of marketing has the capability to drive potential clients to your virtual door for many years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Baton Rouge, Louisiana law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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