The folks at BSP Marketing don’t have a Juris Doctorate and you probably don’t know much about search engine optimization. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Seattle, Washington lawyer, you already understand that your competition is intense. And you know that expanding your legal practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your office.
In today’s technology-driven society, a lot of this exposure will come via an internet search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is receding, SEO represents your firm’s competitive advantage.
We are experienced Seattle, Washington internet marketing specialists who recognize our current digital landscape and know how to direct new clients to your digital doorstep with industry-tested strategies. Whether you are a one person practice on a budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
But are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put your practice ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both humans and search engines to your website.
● We conduct ongoing research of your competitors to see where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We track, assess, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced digital methods that let a search engine to find your business, comprehend what you do for a living, where your business is located, and how relevant you are to their users. With Google, relevance is the number 1 most important factor of how that search engine will rank your page.
What high quality law firm SEO in Seattle, Washington does is twofold.
● It grows the number of prospective clients that you reach
● It distills those potential clients further into high quality leads or conversions
Search engines view your authority as growing exponentially. With each new strategy implementation and high-quality content addition, your website become even more powerful.
The larger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid legal marketing. Before the explosion of online marketing, this was how you found your clients. And of course, is still a place for paid ads.
In many cases, paid ads together with organic law firm SEO is a great way to make your marketing work towards both long-term and immediate business goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can immediately grow your law practice while preparing your business for long-term success. Think of paid advertising like renting a condo and search engine optimization like building a your own house.
SEO is a holistic approach and investment with long-lasting objectives in mind. It builds on itself and makes it possible for your potential clients to find you when they need you most via a google search. The best thing about good law firm natural search engine optimization marketing in Seattle, Washington is that it has the capacity to steer clients to your virtual door for years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top Seattle, Washington law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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