As an SEO digital marketer, I know that keyword research is a critical element for achieving online success. Without the right keywords, businesses may struggle to appear in search engine results pages, which can hinder their ability to attract potential customers and generate revenue.
At BSPE Legal Marketing, our team of skilled SEO digital marketing specialists makes it a priority to thoroughly research and select the most relevant and high-performing keywords for our clients. By doing so, we can help them increase their online visibility, drive more traffic to their website, and ultimately boost their bottom line.
In this article, we will discuss how to conduct effective keyword research in just five minutes using various tools, including ChatGPT, Keywords Everywhere, PageOptimizer Pro, and Ahrefs.
In this article, we will discuss how to conduct effective keyword research in just five minutes using various tools, including ChatGPT, Keywords Everywhere, PageOptimizer Pro, and Ahrefs.
The Importance of Keyword Research for SEO
To start, it’s important to understand what entities are and how they play a role in SEO. An entity is a thing, and can be a person, place, or object. For example, a “slip and fall lawyer” is an entity, as is a “car accident” or a “table.” When Google scans a webpage, it looks for entities and associated keywords to understand what the page is about. By including entities and related keywords in your content, you can help Google better understand your page’s topic and improve its chances of ranking higher in search results.
Utilizing Various Tools for Efficient Keyword Research
ChatGPT
The first tool we will use in our keyword research is ChatGPT, a language model trained by OpenAI. Although it’s not advisable to use this tool to generate entire articles, it can be useful in SEO keyword research. We’ll start by logging into ChatGPT and using the prompt “extract all entities associated with our keyword from Wikipedia.” Since we’re focusing on small business keyword research, we’ll use “slip and fall lawyer” as our example keyword.
After running the prompt, we’ll ask ChatGPT to cluster the relevant entities together. This will group all of the topic clusters suitable for one informative article per cluster and provide each cluster in an article outline format for further development. This gives us the topics for four potential articles, and we can choose which one to focus on first. For example, we might choose “causes and consequences of slip and fall accidents.”
Keywords Everywhere
Next, we can use Keywords Everywhere, a browser extension that shows related keywords and their search volume and CPC (cost per click) data. By typing in “definitions of slip and fall accidents,” we can see related keywords like “slip and fall hazard” and “biggest cause of slip and fall accidents.” These keywords can be added as sub-topics in our article outline, helping to optimize our content for related keywords.
PageOptimizer Pro
Another effective tool for keyword research is Page Optimizer Pro. This tool is owned by a company that specializes in SEO and can provide you with all the keywords you need in less than five minutes.
We’ll start by creating a sheet and explaining to the software what we want to rank for. PageOptimizer Pro will then provide us with information about what should be included in our page’s title, meta description, subheadings, and content to help it rank higher in search results. This is a quick and simple way to ensure our content is optimized for the right keywords.
Ahrefs
Another advanced tool we can use is Ahrefs, a keyword research tool that helps us find keywords that are easy to rank for and have a high search volume. By starting with a keyword like “slip and fall hazard,” we can see related long-tail keywords with high search volumes and low competition, like “trip or slip” or “slip a trip lesson.” By researching these keywords further, we can find opportunities to create informative and engaging content that will rank well in search results.
By using the tools mentioned in this article, you can conduct keyword research quickly and efficiently, without relying on expert-level knowledge. With these techniques, you can create high-quality content that is relevant to your target audience and helps you achieve your business goals. However, if you want to take your digital marketing strategy to the next level, consider hiring an experienced SEO digital marketer.
| Tool | Description |
|---|---|
| ChatGPT | Utilized for extracting entities associated with a keyword from Wikipedia and clustering relevant topics for article outlines. Useful for initial keyword exploration and content ideas. |
| Keywords Everywhere | A browser extension providing related keywords, search volume, and CPC data. Helpful for identifying related keywords to optimize content for SEO. |
| PageOptimizer Pro | Software specializing in SEO that provides keyword recommendations for optimizing titles, meta descriptions, subheadings, and content. Streamlines the process of optimizing content for keywords. |
| Ahrefs | An advanced keyword research tool that helps find easy-to-rank keywords with high search volume. Useful for identifying long-tail keywords with low competition, aiding in content creation. |
What to do After Keyword Research
After completing your keyword research, the next step is to choose suitable ideas from your list. Browse through your keywords and highlight those that have high search volumes, as these will drive more organic traffic to your site. Focus on keywords with low difficulty to avoid wasting time on highly competitive terms. Keywords should also be relevant to your industry or niche, as relevance improves user intent and engagement. Additionally, consider how each keyword aligns with your marketing funnel, whether it targets the top, middle, or bottom stages. Aligning keywords with your business goals is crucial for effective content strategy.
Creating content for every keyword on your list might be ideal, but time and budget constraints often make this impractical. Prioritizing keywords that meet the criteria of high volume, low difficulty, relevance, and alignment with business goals will yield the best results.
Moreover, internal and external linking are essential to maximize the benefits of your keyword research. Use internal links to connect related content within your site, focusing on secondary keywords or keyword variations. This strategy can enhance your overall SEO performance by improving site structure and user navigation.
For external linking, particularly in guest posts or link-building efforts, use keyword variations as anchor text. This helps to boost your site’s authority and visibility in search engines. By systematically prioritizing your keywords and strategically using internal and external links, you can optimize your content and improve your site’s SEO performance.
Beware of Keyword Cannibalization
Keyword cannibalization is a critical SEO issue where multiple pages on the same site aggressively target identical or similar keywords, inadvertently triggering an internal competition for search engine rankings. This self-competition can significantly weaken a website’s ability to rank effectively for those targeted terms. If Google doesn’t know which rank should rank first, it won’t rank either page well.
Imagine having two articles on technical SEO. If merging them could boost organic traffic, you’re facing a classic case of cannibalization—the two existing pages are undermining your organic reach.
However, keyword cannibalization isn’t always detrimental. If your pages are holding the top two positions in search engine results, there’s no urgent need to intervene. But keep a close eye on their rankings and click-through rates (CTRs). If they remain stable, your focus can shift elsewhere.
The real concern arises when a lower-quality page outperforms a page designed to convert. In such scenarios, the underperforming page should be demoted to improve the visibility of the converting page in search engine results.
The negative impacts of keyword cannibalization include:
- Poor Rankings: Neither page ranks well because pages are competing with each other, in addition to all other pages trying to rank for that term. This requires immediate correction.
- Unintentional Rankings: A less effective page may outrank your preferred page, which requires immediate action to correct the ranking order.
- Diminished Authority: Competing against yourself can reduce organic traffic to high-quality pages, split your CTR, and dilute the impact of your links and anchor text.
- Suffering Conversion Rates: When non-converting pages overshadow converting ones, potential leads may end up on less relevant or poorer quality pages, reducing your conversion potential.
In SEO, it’s not just about having the right keywords, but also about strategically using them to ensure that each page on your website serves a unique, unconflicting purpose. Keeping an eye against keyword cannibalization is vital for maintaining strong SEO and ensuring that your best content has the visibility it deserves.
At BSPE Legal Marketing, our team of digital marketing specialists may be able to help you optimize your website, improve your search engine rankings, and ensure your content is optimized for the right keywords. Contact us today at (312) 820 3772 to learn more about how we can help.
