Iowa Web Design Firm - BSP Legal Marketing - Des Moines, Iowa

The folks at BSPE Legal Marketing don’t have a law degree and you probably don’t know much about search engine optimization. And this is what business relationships are all about. Since no one can be an authority on everything, we rely on authorities in other areas to support us and help us grow.

At BSPE Legal Marketing, we have chosen to become an authority on SEO and web marketing.

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Des Moines, Iowa Is A Highly Competitive Market For A Lawyer

As a Des Moines, Iowa attorney, you already know that your competition is fierce. And you know that expanding your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your door.

In today’s internet-driven world, much of this valuable exposure will come in the form of an online search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.

At BSPE Legal Marketing, we know how important your virtual presence is. We are knowledgeable Des Moines, Iowa internet marketing professionals who understand our current virtual landscape and know how to direct business to your virtual doorstep with cutting-edge methods and tactics. 

With our services, you can compete with confidence. Whether you work solo on a tight budget or a large firm that requires a new marketing strategy, having the right search engine optimization techniques in place can be foundational to accomplishing both your long-term and short-term law practice goals.

Call us at (929) 362-6419 to learn more about our services and how our work can benefit your law firm’s marketing.

Really, Is SEO Essential?

According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization practices.

But are your potential clients finding you – or your competition? This is where digital marketing and website design comes in. As SEO experts, we will work hard to make your online presence more visible and help you find solutions to your SEO problems. To learn more about our services, contact (929) 362-6419

Keetick L. Sanchez
Personal Injury Attorney

Viktoria can be described in three words. SEO Wonder Woman!! Her dedication to her clients are superb. Her and her team are hard-working, knowledgeable, and highly responsive. It has been the best money I’ve spent so far on my business. I have gained a great business asset as well a friend.

What Will SEO Marketing and Effective Web Design Do For Your Law Practice?

When executing your digital law firm marketing and branding, we focus on several key areas.

  • Our team develops and optimizes your website into an around-the-clock client-generating machine.
  • Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building services. It is here that we quite literally put your practice ahead of your competition.
  • We create original and engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive people to your online properties.
  • We research your competitors to evaluate where they excel – and study where they drop the ball. We then take their best ideas and make them better.
  • We track, assess, and evaluate your website analytics to ensure that you stay at the top.
law, legal

How Does SEO Actually Work?

Search engine optimization (or SEO) is a series of highly technical online techniques that let a search engine find your business, comprehend who you are, where your business is located, and how relevant your business is to its users. With Google, that user relevance is the number one driver of how the search engine will rank your website.

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What good law firm SEO in Des Moines, Iowa does is twofold.

  • It expands the number of prospective clients that you reach

     

  • It distills those potential clients further into quality conversions or leads conversions

Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.

The larger your web of authority, the more importance Google assigns your website. This, in turn, improves your page rankings. Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded sites to support your improving authority.

Tom Butcher
Bankruptcy Attorney

Viktoria is one of those amazing people who can work miracles. I can attest to this first hand. She is professional, compassionate, and extremely knowledgeable. She was able to problem solve and implement some solutions I was having with my SEO/website for my business. I hold Viktoria in the highest esteem. Thank you, always!

Where Do Paid Ads Fit In?

Most lawyers already understand paid law firm marketing. Long before the growth of internet marketing, this was how you found prospective clients. And there is still a place for paid ads.

Paid digital advertising in tandem with organic law firm SEO is a good way to combine your firm’s marketing long-term and immediate objectives.

Because paid advertising is immediate, you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly grow your law firm while making sure your business is prepared for success in the long run. Think of paid advertising like renting an apartment and SEO like building your own house.

Search Engine Optimization is a holistic technique with long-term objectives in mind. Great SEO builds on itself and allows your potential clients to find you when they need you most via a web search. The very best thing about good legal SEO marketing in Des Moines, Iowa is that this type of marketing can steer clients to your office door for years in the future.

No paid advertising will do that for you. Contact our team at BSPE Legal Marketing today to learn more about our services and how we can help you with your branding and Des Moines, Iowa law firm marketing needs.

Important Strategies for Website Design and SEO Marketing in Iowa

When developing SEO Marketing strategies for lawyers, there are a few key factors to consider. First, there are many types and types of lawyers. Effective SEO can be used to rank lawyers in Google search results relevant to their area of practice.

Des Moines, Iowa is a big city. However, there are smaller communities around us that still have large populations who may require legal aid. We work closely with our clients to help them rank well in web search engines for Iowa lawyers as well as for cities nearby. This will help them increase their visibility on the web and can bring in more potential clients.

It will be much easier to conquer the larger areas that you are interested in after you have dominated the search results for Iowa’s smaller communities. If you are interested in getting started with your law firm’s marketing, it is important to speak with a legal marketing expert such as BSPE Legal Marketing. Contact us today to learn more about our services or to speak with a website design and law firm marketing expert about your law firm’s web marketing strategies. 

Website Design and More from Our Team of Legal Marketing Experts

At BSPE Legal Marketing we are a full-service internet marketing company devoted to serving top Des Moines, Iowa law firms when it comes to web design and SEO. We know, understand, and love legal online marketing. Most importantly, our results speak for themselves. For a case study on your web design or to speak with an experienced website design expert, contact us today at (929) 362-6419.

Christine Matus
Estate Planning and Real Estate Attorney

I have been working with Viktoria to help me with my website and SEO. Little did I know that not only does she have extensive experience in these areas but she is so well versed in other aspects of internet tools to increase awareness of my firm and brand. She is a complete package if you need to increase traffic to you, increase leads and sales. I highly recommend her!

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