The folks at BSP Marketing don’t have a law degree and you probably don’t know much about search engine optimization. And this is what business relationships are all about. Since no one can be an authority on everything, we rely on authorities in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Des Moines, Iowa attorney, you already know that your competition is fierce. And you know that expanding your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s internet-driven world, much of this valuable exposure will come in the form of an online search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Marketing, we know how important your virtual presence is. We are knowledgeable Des Moines, Iowa internet marketing professionals who understand our current virtual landscape and know how to to direct business to your virtual doorstep with cutting edge methods and tactics. With us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right search engine optimization techniques in place should be foundational to accomplishing both your long-term and short-term law practice goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put your practice ahead of your competition.
● We create original and engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both people to your online properties.
● We research your competitors to evaluate where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We track, assess, and evaluate your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical online techniques that let a search engine to find your business, comprehend who you are, where your business is located, and how relevant your business is to their users. With Google, that user relevance is the number one driver of how the search engine will rank your website.
What good law firm SEO in Des Moines, Iowa does is twofold.
● It expands the number of prospective clients that you reach
● It distills those potential clients further into quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid law firm marketing. Long before the growth of internet marketing, this was how you found prospective clients. And there, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO is a good way to combine your firm’s marketing long-term and immediate objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly grow your law firm while making sure your business is prepared for success in the long run. Think of paid advertising like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a holistic technique and expenditure with long-term objectives in mind. Great SEO builds on itself and allows your potential clients to find you when they need you most via a web search. The very best thing about good legal SEO marketing in Des Moines, Iowa is that this type of marketing has the capacity to steer clients to your office door for years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Des Moines, Iowa law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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