The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know much about SEO. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Omaha, Nebraska lawyer, you already know that your competition is fierce. And you know that expanding your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s internet-driven society, much of this exposure will come in the form of an internet search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we understand how important your virtual presence is. We are knowledgeable Omaha, Nebraska online marketing professionals who understand our virtual landscape and understand how to to direct new business to your virtual doorstep with top of the line methods and strategies. With us on your team, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right search engine optimization practices in place should be fundamental to achieving your long-term and short-term law practice objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
Are they finding you – or your competition?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● We create original, engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both people to your website.
● We conduct ongoing research of your competitors to evaluate where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, assess, and analyze your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online strategies that allow a search engine to find your business, understand what you do for a living, where you are, and how relevant your business is to the search. With Google, user relevance is the number one factor of how the search engine will rank your website.
What good law firm internet marketing in Omaha, Nebraska does is twofold.
● SEO increases the amount of potential clients that your practice can reach
● It distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid legal advertising. Before the surge of internet marketing, this was how you found clients. And of course, is still a place for paid ads.
In fact, paid digital advertising in tandem with organic law firm SEO is a good way to make your marketing work towards both immediate and long-term objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can immediately grow your law firm while preparing your business for long-term success. Think of paid ads like renting a condo and search engine optimization like building a house.
SEO is a total approach and expenditure with long-term objectives in mind. It builds on itself and makes it possible for your clients to find you when they need you most via an online search. The best thing about good legal SEO marketing in Omaha, Nebraska is that it has the capability to steer clients to your office for years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top Omaha, Nebraska law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
We are here to help! Get in touch: