We don’t have a Juris Doctorate and you probably don’t know very much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Portland, Oregon lawyer, you already know that competition is fierce. And you are aware that developing your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s internet-driven world, much of this exposure will come via an online search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
We are top rated Portland, Oregon internet marketing specialists who understand our current digital landscape and know how to direct new clients to your virtual doorstep with industry-tested strategies. Whether you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, getting the right SEO practices in place is key to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with about 74 percent moving on to a firm’s web page for further action. Determining what your potential clients find on that search is good, solid SEO. To put it another way, this is how your potential clients are searching for you.
But are your potential clients finding you – or your competition?
When it comes to executing your online law firm marketing, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put your practice ahead of your competitors.
● We create original, engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both people to your website.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, assess, and analyze your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced digital methods that allow a search engine to “find” you, understand what you do for a living, where you are located, and how relevant you are to the search. With Google, relevance is the number one most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in Portland, Oregon does two things:
● SEO broadens the amount of prospective clients that your practice can reach
● SEO distills those potential clients further into high quality conversions or leads or conversions
Search engines view your authority as increasing exponentially. With every new high-quality content addition and strategy implementation, your website become even more powerful.
The larger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers understand paid law firm marketing. Before the explosion of internet marketing, paid ads were how you found clients. And there, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly expand your law practice while making sure your business is prepared for success in the long run. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a comprehensive approach and investment with long-term objectives in mind. It builds on itself and makes it possible for your potential clients to find your law office when they need you most via a google search. The best thing about good legal natural search engine optimization marketing in Portland, Oregon is that this type of marketing has the ability to drive clients to your office door for years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top Portland, Oregon law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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