The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Boulder, Colorado lawyer, you already recognize that your competition is fierce. And you are aware that expanding your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your office.
In today’s technology-driven society, a lot of this exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we recognize how important your virtual presence has become. We are experienced Boulder, Colorado online marketing specialists who understand our digital landscape and understand how to to direct new clients to your virtual doorstep with top of the line methods and tactics. Together with us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right search engine optimization techniques in place should be fundamental to accomplishing your short-term and long-term law practice goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with 74 percent moving on to a law firm’s website for further action. Propelling what users find on that search is good, solid SEO. In other words, this is how your potential clients are searching for you.
Are they finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competition.
● We create original and engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both people to your website.
● We conduct ongoing research of your primary competitors to see where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, measure, and evaluate your data to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital methods that allow a search engine to “find” you, comprehend who you are, where you are, and how relevant your business is to the search. When it comes to Google, user relevance is the number one factor of how they will rank your website.
High-quality law firm internet marketing in Boulder, Colorado does two things:
● Internet marketing broadens the amount of potential clients that you reach
● It distills those potential clients further into quality conversions or conversions
As informative and helpful content is added, your website’s relevance and authority builds.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid legal advertising. Long before the explosion of web marketing, paid ads were how you found clients. And of course, is still a place for paid advertising.
In fact, paid digital advertising in tandem with organic law firm SEO is a good way to make your marketing efforts work towards both immediate and long-term business goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can immediately expand your practice while preparing your business for success in the long run. You may wish to think of paid ads like renting an apartment and search engine optimization like building a house.
SEO is a comprehensive technique and expenditure with long-term goals in mind. It builds on itself and makes it possible for your potential clients to find your law office when they need you most via an internet search. The very best thing about good law firm natural search engine optimization marketing in Boulder, Colorado is that it has the ability to steer potential clients to your office for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top Boulder, Colorado law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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