We don’t have a law degree and you probably don’t know a lot about search engine optimization. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Los Angeles, California lawyer, you already understand that your competition is fierce. And you are aware that developing your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your law practice.
In today’s technology-driven world, a lot of this exposure will come via an internet search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
We are top rated Los Angeles, California internet marketing specialists who recognize our current digital landscape and how to direct new business to your virtual doorstep with cutting edge techniques and strategies. Whether you are a one person practice on a budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place is key to your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to a law firm’s web page for further action. Propelling what your potential clients find on that search is good, solid search engine optimization. To put it another way, this is how your potential clients are searching for you.
But are they finding you – or your competition?
When creating a successful internet strategy for your practice, we focus on several important areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● We create original, engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both people to your website.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, measure, and analyze your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced online techniques that allow a search engine to find your business, comprehend what you do for a living, where your business is located, and how relevant your business is to their users. When it comes to Google, user relevance is the number one factor of how the search engine will rank your website.
What high quality law firm SEO in Los Angeles, California does is twofold.
● It broadens the number of prospective clients that your law office can reach
● It distills those potential clients further into quality conversions or leads or conversions
As informative and helpful content is added, your website’s relevance and authority builds.
The bigger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid legal marketing. Before the growth of online marketing, paid ads were how you found clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO is a good way to make your marketing work both your immediate and long-term objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately grow your law practice while preparing your business for success in the long run. Think of paid advertising like renting a condo and SEO like building a your own house.
Search Engine Optimization is a comprehensive technique and investment with long-lasting goals in mind. Great SEO builds on itself and makes it possible for your potential clients to find you when they need you most via an internet search. The very best thing about good law firm SEO marketing in Los Angeles, California is that internet marketing has the capacity to drive clients to your office for many years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Los Angeles, California law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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