Many attorney’s websites have a wealth of old blog posts – valuable content that’s buried and forgotten. But what if you could leverage these hidden gems to consistently drive fresh traffic and attract new clients? With this “Boost Post Process,” you can transform outdated blog posts into powerful lead-generating assets. When utilized properly, this systematic method has produced measurable results 100% of the time – and BSPE Legal Marketing has the case study to prove it. Read on…
What is the boost post process?
A systematic approach for updating, enhancing, and repurposing older blog content to maximize SEO value and attract potential clients.
What steps does the boost post process include?
- Topic Clarity and Content Focus
Ensure each blog post addresses a unique legal topic, avoiding overlap so articles don’t compete against each other (avoiding content cannibalization). - Fresh Content and Linking
Add approximately 200 words of new, relevant information to your existing post, and insert links within your article directing readers to other helpful pages on your website. - Press Release Promotion
Create and distribute a brief press release to announce your updated content, increasing its visibility and credibility. - Visual Enhancements
Include relevant images, easy-to-read tables, or engaging infographics to make your article visually appealing and easier for readers to digest. - Video and Audio Promotion
Produce short, engaging videos (created using simple AI-generated tools) and podcasts summarizing key points of your article to attract new clients on platforms like YouTube. - Effective Titles and Descriptions
Write clear, compelling titles and descriptions designed to help your content appear higher in search engine results and attract readers actively searching for your services. - Social Media Sharing
Share your visuals, videos, and updated posts across popular social media platforms such as Facebook, X (formerly Twitter), Google Business Profile, Pinterest, and others to attract new potential clients. - Search Optimization and FAQs
Add special website tags (schema markup) to help Google better understand your content, ask Google to recheck your updated post (via Google Search Console), and include answers to common legal questions clients often ask.
How well does it work?
In cases of very well written, unique content produced by an attorney we have found it increases valuable traffic to your website 100% of the time. In case of content that is written by someone other than a lawyer and is not 100% unique, it will work 70 to 90% of the time.
The boost post process, which was developed by Viktoria is included in all our SEO packages.
Want to make your old content work for you… without all the effort?
Schedule a call today: https://calendly.com/bsplegalmarketing/30min
