Law Firm Marketing Columbus Ohio

BSPE Legal Marketing - Marketing Agencies In Columbus Ohio - Law Firm Advertising

The folks at BSPE Legal Marketing don’t have a Juris Doctorate and attorneys in Columbus probably don’t know a lot about search engine optimization. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything. 

At BSPE Legal Marketing, we have chosen to be an authority on SEO. We take law firm advertising seriously. With our effective law firm marketing strategy and web design skills, we can help you boost your presence online and reach more potential clients in Columbus, OH. To learn more about how we can help your firm in Ohio, call us today at (929) 362-6419.

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Columbus Is A Highly Competitive Place For A Lawyer

As a Columbus, Ohio lawyer, you already understand that your competition is intense. And you are aware that growing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your office. This is where our Columbus, Ohio law firm marketing comes in.

In today’s internet-driven world, much of this exposure will come in the form of an online search. As millennials turn into adults, as older generations become more computer savvy, and as traditional media is receding, search engine optimization represents the competitive advantage of your firm.

We are a top-rated Columbus, Ohio law firm marketing agency that understands our current virtual landscape and how to direct business to the digital doorstep of lawyers with cutting-edge strategies. Whether you are an attorney in Columbus who is a solo practitioner on a tight budget or a team of attorneys at a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to accomplishing the long-term and short-term business goals of your law firm.

To learn more about how our law firm marketing agency can help with marketing for your firm, call us today.

According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.


But are they finding your law firm – or other attorneys?

Keetick L. Sanchez
Personal Injury Attorney

Viktoria can be described in three words. SEO Wonder Woman!! Her dedication to her clients are superb. Her and her team are hard-working, knowledgeable, and highly responsive. It has been the best money I’ve spent so far on my business. I have gained a great business asset as well a friend.

What Can Marketing Agencies and Web Design Firms Do For Your Practice?

When creating a successful internet strategy for your law firm, we focus on several key areas.

  • We develop and optimize the website of your firm from the ground up into a 24/7 client-generating machine.
  • We expand the online properties of your firm beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building services. Here, we quite literally place your firm ahead of your competitors.
  • We create original and engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both humans and search engines to your website.
  • We conduct ongoing research on your competitors to evaluate where they excel – and where they drop the ball. We then take their best ideas and make them better.
  • We monitor, assess, and evaluate your data to make sure that you are staying at the top.

Our team is focused on boosting the online presence of your legal firm in Columbus and making sure that potential clients can find the services they may need on the website of your law firm. We handle web design and social media advertising and implement effective SEO strategies to keep your law firm visible on the web. To learn more about how we can help marketing for your firm or what our other services are, call us today at (929) 362-6419.

law, legal

How Does Search Engine Optimization Work For Law Firms Advertising?

Search engine optimization (SEO) is a series of practiced digital strategies that allow a search engine to “find” you, understand what you do for a living, where you are located, and how relevant you are to the search. When it comes to Google, user relevance is the number one factor in how the search engine will rank the website of your firm. To know more about internet marketing and our services, contact us today.

High-Quality Law Firm Internet Marketing In Columbus, Ohio Does Two Things:
  • Internet marketing broadens the number of potential clients that you reach
  • SEO distills those potential clients further into quality leads or conversions


Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition. This is how important marketing is for law firms. The bigger the web of authority for an attorney, the more importance a search engine gives their website. This, in turn, improves the ranking of the website of firm rankings. Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded sites to support your improving authority and promote your services.

Tom Butcher
Bankruptcy Attorney

Viktoria is one of those amazing people who can work miracles. I can attest to this first hand. She is professional, compassionate, and extremely knowledgeable. She was able to problem solve and implement some solutions I was having with my SEO/website for my business. I hold Viktoria in the highest esteem. Thank you, always!

Statistics Surrounding Law Firm Marketing

Here are some statistics to show the value of internet marketing for law firms:


When looking for a lawyer to represent them, 57% did their search on their own, 59% requested a referral, and 16% combined both. People trust the people listed in top search results online, even though referrals can be important.


Only 27% of firms have a blog. A blog strategy can be a powerful way to generate long-tail search queries for your website and help build quality backlinks.

Social media

LinkedIn is used by 76% of attorneys and law firms that use social media. Facebook and Twitter are followed by 60% and 37% respectively. LinkedIn allows attorneys to share content for their firms’ pages through this channel. Sharing content on LinkedIn by attorneys can have a great impact on their overall reach.

Mobile Friendly

68% say that their websites are mobile-friendly. It is essential to have a mobile-friendly website with strong calls-to-action such as contact us, your email address, or your phone number.

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Our team at BSPE Law Firm Marketing in Columbus offers internet marketing services as well as social media advertising for lawyers no matter if they are new to the practice or if they are seasoned attorneys. We work to widen their presence online through SEO and social media advertising strategies so they can rank high in law firm search around Columbus, OH. If you would like to know more about our marketing services in Columbus, call our team today at (929) 362-6419.

But How About Paid Ads?

Most lawyers already understand paid legal advertising. Long before the surge of web marketing, paid ads were how you found clients. And there, is still a place for paid advertising.

In fact, paid ads in tandem with organic law firm SEO is a good way to make your marketing efforts work towards both long-term and immediate objectives.

Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly expand your law practice while preparing your business for long-term success. Think of paid ads like renting a condo and SEO like building your own house.

Search Engine Optimization is a holistic technique and expenditure with long-term objectives in mind. It builds on itself and makes it possible for your clients to find you when they need you most via an online search. The best thing about good legal natural search engine optimization marketing in Columbus, Ohio is that it has the capacity to drive clients to your office for many years to come.

Absolutely no paid advertising will do that for you.

As an experienced law firm advertising agency in Columbus, we work hard to ensure that our digital marketing strategies bring solutions to your advertising needs. Contact BSPE Legal Marketing today to speak with an experienced digital marketing and web design expert. 

Maximizing Your Law Firm’s Online Presence

As an internet marketing and web design agency for law firms, we integrate SEO and social media marketing into our marketing strategies for law firms to attract clients and increase their web presence. With the ever-changing technology landscape, it is important that your law firm can keep up with the changes and use these changes to its advantage. Our team of legal marketing experts works hard to help ensure that our clients are able to reach more potential clients within their area of service.

With more and more people using the internet for almost everything they need, you need to make sure that you are reaching the right audience for your services. Your law firm must be at the top of search engines for the right keywords. This way, your law firm will be more visible on the internet and attract more potential clients. BSPE Legal Marketing’s services for law firms help them increase click-through rates and maintain a consistent online presence.

BSPE Legal Marketing exists to help lawyers ensure that they are visible on the vast space that is the internet. Our marketing firm can help you rise above the competition through SEO strategies that deliver results. Our internet marketing services for law firms will help you build your website and increase your client base. Contact us today to learn more about our services. 

BSPE Legal Marketing is an Experienced Law Firm Marketing Agency in Columbus, Ohio

BSPE Legal Marketing is a full-service internet marketing and web design agency devoted to serving top Columbus, Ohio law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. We partner with attorneys and their firms to make sure they reach more clients who may need their legal services. Google is a great place for exposure and we know just what your firm needs to get potential clients to visit your website. 

For a case study or to speak with a web design and digital strategy professional in Columbus, OH, call us today at  (929) 362-6419.

Christine Matus
Estate Planning and Real Estate Attorney

I have been working with Viktoria to help me with my website and SEO. Little did I know that not only does she have extensive experience in these areas but she is so well versed in other aspects of internet tools to increase awareness of my firm and brand. She is a complete package if you need to increase traffic to you, increase leads and sales. I highly recommend her!

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