The folks at BSP Marketing don’t have a Juris Doctorate and you probably don’t know a lot about search engine optimization. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Columbus, Ohio lawyer, you already understand that your competition is intense. And you are aware that growing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s internet-driven world, much of this exposure will come in the form of an online search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
We are top rated Columbus, Ohio internet marketing professionals who understand our current virtual landscape and how to direct business to your digital doorstep with cutting edge strategies. Whether you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
But are they finding you – or your competition?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● We create original and engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both humans and search engines to your website.
● We conduct ongoing research of your competitors to evaluate where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We monitor, assess, and evaluate your data to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital strategies that allow a search engine to “find” you, understand what you do for a living, where you are located, and how relevant you are to the search. When it comes to Google, user relevance is the number one factor of how the search engine will rank your website.
High-quality law firm internet marketing in Columbus, Ohio does two things:
● Internet marketing broadens the quantity of potential clients that you reach
● SEO distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid legal advertising. Long before the surge of web marketing, paid ads were how you found clients. And there, is still a place for paid advertising.
In fact, paid ads in tandem with organic law firm SEO is a good way to make your marketing efforts work towards both long-term and immediate objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly expand your law practice while preparing your business for long-term success. Think of paid ads like renting a condo and SEO like building a your own house.
Search Engine Optimization is a holistic technique and expenditure with long-term objectives in mind. It builds on itself and makes it possible for your clients to find you when they need you most via an online search. The best thing about good legal natural search engine optimization marketing in Columbus, Ohio is that it has the capacity to drive clients to your office for many years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top Columbus, Ohio law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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